Sharp Air Purifier Review
Launching our first Air Purifier Review - 5-Key Factors Model, we begin with the Sharp Air Purifier Review.
In our earlier post, we dealt at great depth about the Scientific Peer Review that is conspicuously missing in the ionic air purifier market. Correspondingly, we have added Scientific Peer Review as a fifth key factor in our model. This is notwithstanding that it will be a blank space. We would be thrilled if the empty space will set off a budding scientist to produce the first independent scientific peer review for an ionic air purifier technology. If I want to be noticed, being the first with a scientific peer review in a multi-million industry seems a clear choice.It would be no surprise if every marketer of an ionic air purifier will then quote me!
Our Sharp Air Purifier Review, comprising several articles, will cover the various aspects of the Air Purifier Review - 5-Key Factors Model i.e.:
(1) Safety – in relation to the reactive agent
(2) Safety – in relation to by-products
(3) Efficacy – the reactive agents work in the laboratory
(4) Efficiency – the reactive agents work in the real world
(5) Scientific Peer Review.
Soon to be a century old, Sharp is a Japanese company with a solid track record. That is so critical In business, which is why we picked Sharp for our first review. The introductory article of our Sharp Air Purifier Review at Ezine.com provides a brief history of Sharp Corporation and includes a concise overview of their unique ionic air purification technology.
Quite apart from an impressive history, what caught our attention was the fact that Sharp seems to be genuinely interested in being transparent with information. Not complete transparency, but enough to outshine others.
Sharp Air Purifier Review – Unusual Insight of Marketing Strategy
What can be more transparent than revealing the marketing strategy for Plasmacluster Ion Technology? Amazing! Sharp detailed its phased marketing approach on 16 January 2009 as follows:
(a) Phase I
Intensive efforts on research and development resulting in the roll-out of Plasmacluster Ion technology in air purifiers, air conditioners, refrigerators, cyclonic vacuum cleaners, washers/dryers and LED lightings.
(b) Phase II
Focus on “academic marketing”, a method that obtains scientific evidence of the efficacy of a certain technology through cooperative research with leading academic organisations and marketing consumer products based on this proof. Sharp worked with 13 academic research organizations globally to scientifically demonstrate the efficacy of Plasmacluster Ion technology against 27 pathogens and harmful substances, including allergens, mold, odors and airborne bacteria and viruses.
(c) Phase III
Sharp is now moving towards demonstrating the effectiveness of the technology in actual living spaces. Sharp announced on 16 January 2009 that 24 companies will be incorporating Plasmacluster Ion technology in their product lines.
These include whole house air conditioning system, commercial air conditioning and heating duct systems for hotels and hospitals, smoke control systems, car air conditioners, railcars, elevators, toilets, electric bathroom heater/ventilator/dryer, gas fan heater, mist sauna, air sanitizer, etc.
Our Sharp Air Purifier Review include several articles. These comprise an overview of the patent-pending Plasmacluster Ion technology, a look at what actually went into the “academic marketing” that Sharp has carefully honed into an art and also a peek into their future. Sharp’s definition of academic marketing is in our Ezine article, accessible via the widget on our blog.
No announcements have been made but it seems fairly obvious that Sharp intends to monopolize the ionic air purifier industry. Their massive investment in the ever-improving state-of-the-art technology and their intense determination in academic marketing leave no doubt in our minds that they will thrive, sooner rather than later.
Do follow our continuing, Sharp Air Purifier Review at The Ionic Air Purifier Blog.
Technorati Tags: No Tags
Related Tags: No Tags



















